Builder or GI Generation (1901-1925)

Born between 1901 and 1925, the Builder generation consisted of those who either served in or were eager to see the end of World War II. These loyal, patriotic individuals were influenced heavily by the Great Depression, a war torn society, and the nuclear age. Due to the chaos of their childhoods and adult lives, they often found solace in lush, quiet, safe retirements. This stress free retirement was a reward from the decades of service they gave to their communities and employers. Builders typically are very dedicated individuals and stress loyalty to companies and organizations. They rarely changed jobs. The name of the game was often to stay at a particular place of employment for 30 or more years. They held marital vows especially important and divorce was a taboo subject. The Great Depression produced cost conscious, efficient individuals who paid cash for purchases and did not have debt or credit established. They found it much easier to just save for items that they desired because they saw first hand the devastation of not having enough resources to make ends meet and provide for their families.

Builder News Magazine, 10/2006, Shelley Herochik