World War II or Silent Generation (1925-1942)

Born between 1925-1942, this generation differed significantly from the Builders. They grew weary of complacent childhoods and mundane days. This generation secretly thinks of itself as invincible and do not want to be referred to as “senior citizens.” The post war years brought new types of production for this generation shifting from war supplies to convenience items. This led to more choices for this group and a broader influence in arts and cultures. This was among the first generation of divorcees and they strove to not get old and take advantage of technology to help them stay and look younger.

Builder News Magazine, 10/2006, Shelley Herochik